While moderating a panel about the future of national addressable TV at CES in January, David Kline, president of Spectrum Reach and executive vice president at Charter Communications, got a big laugh when he said that he didn't like using the phrase, "game-changer." If you're the one using it to describe yourself, Kline said, odds are "you ain't changing anything."
Self-Service: A Game-Changer for Media Companies and Small Advertisers
