I've known David Kline for over 18 years, having worked in his department when we were both at Rainbow Media. Since 2015 he has been Executive Vice President at Charter and President of Spectrum Reach, overseeing the advertising sales division -- linear, digital, regional news and sports channels -- for Charter Communications. We caught up recently and discussed the difference in data dependency these days, and his division's recent data-driven linear planning tool called AudienceApp.
Spectrum Reach's David Kline on Tapping AudienceApp to Drive Sales
