Since 1948, when commercial television was born, media pups were taught in their first week in the business about different media coming through different sensory channels: TV (Sight, Sound and Motion), Print (Sight), Outdoor (Sight) and Radio (Sound).
Sensory Media Allocation = Video Deprivation
![Sensory Media Allocation = Video Deprivation](/media/articles/ian-espinosa-702989-unsplash.jpg.550x380_q85_box-0%2C0%2C640%2C444_crop.jpg.webp)