Sesame Workshop and the Ad Council Launch New PSA to Support Mental Health

Sesame Workshop the global impact nonprofit behind Sesame Street launched a new public service announcement PSA video with the Ad Council for their amp8220Love Your Mindamp8221 campaign developed with Huntsman Mental Health Institute The video features Elmo and his friends highlighting the benefits of humming for peopleamp8217s overall emotional wellbeingAs part of a multiyear commitment to the emotional wellbeing of children and families Sesame Workshop is adding to its robust resource hub on Sesameorg for parents caregivers and providers The Workshop created two new familyfriendly videos in English and Spanish as well as print and outdoor PSAs for the national amp8220Love Your Mindamp8221 campaign In this first video Elmo shares that emotions like frustration and anger are okay and how humming a song can help manage big feelings The second video PSA will be released in May 2024 along with a robust offering of additional Sesame Workshop resources for families in support of Mental Health Awareness MonthBuilding on decades of experience developing content for families and providers and following the viral response to Elmo checking in on X to see how people were doing Sesame Workshop continues to expand its organizationwide focus on supporting young childrenamp8217s emotional wellbeing including outreach through various platformsamp8220The growing mental health crisis is one of the most pressing issues for parents today and childrenamp8217s needs can so often be overlookedamp8221 said Samantha Maltin Executive Vice President Chief Marketing ampamp Brand Officer Sesame Workshop amp8220We know that caring for a child means supporting their whole circle of care whether thatamp8217s parents teachers or other caregivers Weamp8217re grateful for our partnership with the Ad Council and amp8216Love Your Mindamp8217 campaign through which we can reach even more children and caregivers with these emotional wellbeing resourcesamp8221Sesame Workshopamp8217s approach to emotional wellbeing offers strategies that support all families including helping children learn the essential skills they need to understand and manage their big feelings as Elmo demonstrates using humming in the new PSA video Fostering these kinds of nurturing relationships is a key component to the emotional wellbeing of children Resources to help parents and caregivers support childrenamp8217s emotional wellbeing from managing big feelings to coping with more acute mental health challenges can be found at sesameorgmentalhealthThe amp8220Love Your Mindamp8221 campaign shares this goal with its mission to create a more open accepting and proactive society when it comes to mental health Huntsman Mental Health Institute and the Ad Council created the campaign in response to the growing mental health crisis in the United States to encourage people to care for their relationship with their minds which can help them to flourish in all areas of their livesamp8220We all have a role to play when it comes to supporting and destigmatizing mental health and parents and caregivers are an important part of that equationamp8221 said Heidi Arthur Chief Campaign Development Officer the Ad Council amp8220On behalf of Huntsman Mental Health Institute and the Ad Council weamp8217re thrilled to partner with Sesame Workshop to open up more dialogue about mental health and offer resources to support the whole familyamp8221Posted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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