Jack Myers TomorrowToday forecasts an increase in annual national TV ad spend between 2017 and 2020 of $5 billion. National TV is expected to grow by 5% from 2019-2020. That growth rate is consistent with an Olympic/election year bump; not necessarily an indication of sustainable growth. National TV ad spend includes cable/satellite network TV, broadcast network TV, broadcast syndication, broadcast/cable digital assets (such as Hulu), and interactive/VOD & addressable TV.
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Publish date: 02/20/2018