Jack Myers TomorrowToday forecasts an increase in annual national TV ad spend between 2017 and 2020 of $5 billion. National TV is expected to grow by 5% from 2019-2020. That growth rate is consistent with an Olympic/election year bump; not necessarily an indication of sustainable growth. National TV ad spend includes cable/satellite network TV, broadcast network TV, broadcast syndication, broadcast/cable digital assets (such as Hulu), and interactive/VOD & addressable TV.
Download Today: Share Distribution of National TV Ad Spend
![Download Today: Share Distribution of National TV Ad Spend](/media/articles/Annual-Economic-Forecast-2018_2.6-COVER_zbbtj8r.jpg.550x380_q85_box-0%2C0%2C1650%2C1145_crop.jpg.webp)