Talk about fast and furious. Developments from many corners of the media universe these summer months of 2018 suggest that advertisers now embrace direct-to-consumer delivery of their messages through smart television sets and TV-connected devices.
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Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more
