MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Go to page

The Thought LeadersThe Programming

At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload

See All Channels

Go to page

About Us

Sinclair's Scott Livingston on Storytelling Supported By Scale

Author

Kathy Newberger

Publish date

Channel

Sinclair Broadcast Group InSites

Archived in

On Marketing Innovation

With the pending acquisition of Tribune, Sinclair Broadcast Group, already a major industry player, is poised to become an even larger station group. In this exclusive interview, Sinclair's Vice President of News, Scott Livingston, explains how the company's size and commitment to local news is helping the more than 4,000 news employees he leads improve storytelling at the local level.

Kathy Newberger

Kathy Newberger manages the media and entertainment category at the NY Interconnect, which is a joint venture between Altice USA, Charter Communications and Comcast, and unifies TV and video ad opportunities across all providers in the New York DMA. Her b… read more