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About Us

Sinclair's Scott Livingston on Storytelling Supported By Scale

Author

Kathy Newberger

Publish date

Channel

Sinclair Broadcast Group InSites

Archived in

On Marketing Innovation

With the pending acquisition of Tribune, Sinclair Broadcast Group, already a major industry player, is poised to become an even larger station group. In this exclusive interview, Sinclair's Vice President of News, Scott Livingston, explains how the company's size and commitment to local news is helping the more than 4,000 news employees he leads improve storytelling at the local level.

Kathy Newberger

Kathy Newberger manages the media and entertainment category at the NY Interconnect, which is a joint venture between Altice USA, Charter Communications and Comcast, and unifies TV and video ad opportunities across all providers in the New York DMA. Her b… read more