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About us

Sinclair's Scott Livingston on Storytelling Supported By Scale

Author

Kathy Newberger

Publish date

January 08, 2018

Channel

Sinclair Broadcast Group InSites

Archived in

On Marketing Innovation

With the pending acquisition of Tribune, Sinclair Broadcast Group, already a major industry player, is poised to become an even larger station group. In this exclusive interview, Sinclair's Vice President of News, Scott Livingston, explains how the company's size and commitment to local news is helping the more than 4,000 news employees he leads improve storytelling at the local level.

Kathy Newberger

Kathy Newberger was most recently Vice President of Sales and Client Strategy at Standard Media Index. Her background includes stints in national and local media sales and sales management at Cablevision and what seems to her to have been every traditi… read more