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About Us

Strategy in the Age of Earthquakes

# intention

# business

# marketer

Author

Charlene Weisler

Publish date

Channel

Media Insights

Archived in

4A's InSites

The old saying "May you live in interesting times" holds special resonance today. Over the past 18 months we have experienced many "interesting" cultural shifts from a global pandemic that impacted how we work, study and play to a reckoning around social justice to a rise in global authoritarianism and even a Capitol insurrection. The relevant question for us is, how do all of these events impact our industry?

Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more