Does strategy have a place in a data-driven, automated marketing world? It's a question that I've been asking my peers over the past few years and one that hung over the 4A's StratFest Conference held this week in New York City. The overwhelming answer to that question, at least in a room full of agency strategists, was a resounding "Yes." And the ad world will be conquered by those, both in media and creative, who know how to use data-driven insights.
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