With many working from home in the past year, new audio consumption habits have been developed. For a company like Pandora, the question is, how have our listening habits changed over time? Is music still the dominating audio choice or are people gravitating to new formats such as podcasts? Pandora and Mindshare, in partnership with Edison Research, launched a pivotal study in October 2020 to get to the core of America's listening habits, particularly while working, and to learn how the pandemic has reshaped audio consumption.
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