(Subscriber Report) Corporate Spotlight: MarketShare Partners Shifts Metrics from Eyeballs to Outcomes

MarketShare Partners MSP is gaining the attention of leading marketers agencies and media companies based on sophisticated strategic marketing analytics that are redefining marketing measurement and providing unequaled tools for marketing budget allocation MSP has developed a suite of proprietary analytic and software solutions that enable companies to determine how best to generate sales results and effectively reach the 21st Century consumer who in this era of media fragmentation social media search and commercial displacement technologies is increasingly difficult to reach MSP has created stateoftheart solutions for analyzing the marketing and media ecosystem to drive optimum marketing and media efficiencies and refocus on results and outcomes rather than eyeballsThis company profile is being provided to corporate subscribers to Jack Myers Media Business Report Subscribers receive detailed information on the MSP service and business model This bonus report is a supplement to our weekly SubscriberOnly report and is provided for information and advisory purposes The management of MarketShare Partners participated in the preparation of this report Learn more at wwwmarketsharepartnerscom or contact Wes Nichols cofounder and CEO at wnicholsmarketsharepartnerscom Evolving Media and Marketing Metrics From Eyeballs to Outcomesamp183 MARKETERS leverage MarketShare Partners to optimize return on marketing investments and drive improved media efficienciesamp183 ADVERTISING AGENCIES partner with MSP to established resultsbased relationships with their clients and attract new clients with cuttingedge media planning softwareamp183 MEDIA OWNERS utilize MSPamp8217s capabilities to drive increased market share improve costsperthousand generate crossmedia sales and tap into clientsamp8217 belowtheline marketing budgetsMSP has extensive experience with leading national and global brands agencies and publishers The company has a unique understanding of how to link marketersamp8217 revenues and profits to variables in marketing investments including online and offline media pricing product innovation and distribution factoring in the influence of external factors such as the economy and competition In a typical engagement MSP will evaluate your companyamp8217s needs and based on a proprietary assessment will tailor software and analytics to your specific business challenges working with you and key stakeholders to deploy these for successful measurable resultsThe companyamp8217s solutions help address challenges such asamp183 amp8220We are in multiple regionscountries with many products amp8211 what is the optimal portfolio strategyamp8221amp183 amp8220How does online marketing truly drive offline sales and how should we balance onoffline mixamp8221amp183 amp8220How much should we spend on brand advertising vs trade promotions and pricing incentivesamp8221amp183 amp8220How do we extend relationships with our clients to create more value And how do we differentiate ourselves to attract new clientsamp8221amp183 amp8220How can we compete on the basis of accountability rather than cost efficiencyamp8221MSPamp8217s Competitive AdvantageBest in class science with real world application MSP starts with a leadership team of renown worldclass marketing scientists amp8211 industry and academic thoughtleaders with proven track records MSP is totally objective in assessing marketing effectiveness recommending a clear strategic actionable path for marketing investmentsUnique methodological approach One of the Companyamp8217s landmark capabilities is a deep understanding of how digital media interact with other media and impact a companyamp8217s bottom line MSP has exclusively worked with Google to develop a cuttingedge analytics tools to define online marketingamp8217s impact on offline marketing effectiveness and brand equityInsightful Strategic Tools amp8211 amp8220Making It Realamp8221 For Marketers MSPamp8217s work doesnamp8217t end with developing robust analytic models and recommendations The company converts analytics to actionable recommendations migrating the results of our models into proprietary and predictable simulation and optimization software Clients deploy the GPSamp8482 system to provide ongoing amp8216whatifamp8217 scenarios and modelsMSP Compassamp8482 is the industryamp8217s first automated tool for marketing mix analytics and budget allocations This rigorous business intelligence tool provides detailed budget and marketing mix recommendations drawn from years of prior analyses and experienceCompass Mediaamp8482 provides media companiespublishers with a resource to prove to advertisers the value and ROI of their specific offerings Used by Forbes Microsoft broadcasters Yellow Pages social media and other media companies Compass Media helps media companies compete based on ROI metrics and generate increased crossplatform revenuesCompass Agencyamp8482 is being deployed by multiple advertising agencies to enable them to assure clients that marketing budgets are invested in the most efficient and effective manner possible Compass Agency enables agencies to compete more effectively for new business as well as retain and grow existing business by establishing themselves as an intrinsic part of the longterm strategic marketing decisionmaking processThe New Point Of View on Marketing Return On InvestmentIn an increasingly challenging media and marketing environment MSP addresses the need for greater marketing accountability by providing a navigation system and assuring standards for intelligent decisionmaking based on objective data MSP enables companies that are investing millions of dollars in product innovation branding advertising direct marketing CRM promotion incentives and other marketing efforts to be competitive through a detailed understanding of the interaction and performance of marketing investments combined with a dynamic tool for forecasting the sales impact of various marketing initiativesJack Myers provides advisory services to emerging companies that serve the evolving needs of media companies agencies and marketers He serves as a nonpaid member of the Board of Advisors of MarketShare Partners

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(Subscriber Report) Corporate Spotlight: MarketShare Partners Shifts Metrics from Eyeballs to Outcomes

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