Super Bowl and Academy Awards Are The Two Biggest TV Events of the Year, Which Pays Out for Advertisers? - DailyTRA

According to Ad Age ABC is seeking between 16 million and 17 million for a 30second spot on its 2012 Oscars telecast While the Oscars are one of the year39s biggestticket TV events that viewers tend to watch live thus commanding a much higher price than runofthemill primetime fare the event still isn39t in the league of the Super Bowl Recordsetting viewership for that event has sent ad prices skyrocketing from between 25 million and 3 million for the 2010 broadcast on CBS to as much as 35 million on the coming telecast slated to air on NBCWith such a steep price tag for these events advertisers want to know that they39re getting a return on their investment TRA has tools that can help advertisers to measure the impact of advertising during these bigticket live programs as well as during runofthemill programs For example Brand X is a CPG brand that advertised on both the Academy Awards and on the Super Bowl in February 2011 A TRA Media TRAnalytics ROI Report shows the incremental Brand X sales generated among households exposed to Brand X39s ads during these two events While the Academy Awards had a smaller audience than the Super Bowl it was generating more sales for Brand XWith this kind of information advertisers can made decisions about which TV programs and events are best for investing their advertising dollarsFor more information please visit us at wwwtraglobalcomblog or send an email to dailytratraglobalcomamp160

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