What an amazing Super Bowl, and quite the historic finish this year. Super Bowl LI was undoubtedly must-see TV: A record number of Americans tuned in to watch the New England Patriots’ overtime win. In the increasingly fragmented media environment, the Super Bowl is an essential TV buy for many brands given its scale and platform. With that in mind, I sat down with Katy Loria, Chief Revenue Officer, and Sarah Barasch, Senior Vice President Insights and Measurement of Screenvision Media to discuss breakthrough audience impact on the heels of the Super Bowl and holiday movie-going season.
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