Super Bowl LVII Commercials: Dunkin,' T-Mobile and PopCorners Were Tops

In fairness I can39t say that business at my local Dunkin39 reflects how busy any of the company39s many locations might be today amp8230 nor if any of them have had a run on glazed treats Still it39s not uncommon for me to wonder the morning after television39s biggest day of the year if the extreme expense companies authorize to develop execute and secure real estate for ads that will be included in the annual Super Bowl media frenzy is worth itI don39t mean to specifically pick on the Dunkin39 DriveThru spot which I should point out was actually my favorite of all the ads I saw during the game But despite its entertainment value can the unexpected sight of Ben Affleck manning a drivethrough window at a Bedford MA Dunkin39 not to mention JLo pulling up outside influence consumer habits Wouldn39t an engaging social media campaign without big stars accomplish the same thing at a fraction of the costI know amp8230 I sound like a Super Bowl party pooper But the world has changed a lot in recent years Lately it seems to change by the month Certainly the technical aspects of televised football coverage especially at but not limited to the Super Bowl have dramatically progressed amp8230 to such an extent that even folks like me who don39t follow football can get caught up in the game itself Last night especially during the second half I was so into watching the Kansas City Chiefs and Philadelphia Eagles in play that the commercials at times felt like irritating interruptions rather than a reason to have tuned inRead Jeff Minsky39s take on the Super Boel ads hereThis recurring feeling of annoyance was often exacerbated by the appearance during commercials of QR codes on my screen and voiceovers urging me to scan them I get that interactivity is a thing but I had no interest in watching the full roast of Mr Peanut or getting a free digital collectible from Scan Now I see value in QR codes but not when I39m trying to remain focused on an exciting live event amp8230 or enjoy Super Bowl snacksCollectively the ads may have left me adrift but several stood out from the overcrowded crowd You likely saw a lot of messaging about them on social media during the telecast and you39ve probably seen them in most reviews of the big show There aren39t a lot listed below because there wasn39t much to say about most of them They includePopCorners Breaking Good First they turned up in the final halfseason of AMC39s Better Call Saul and now this What a treat to see Bryan Cranston and Aaron Paul as Walter White and Jesse Pinkman yet again and also Raymond Cruz as Tuco Salamanca I39m not about to buy the product I39ve consumed more than enough PopCorners on JetBlue flights over the years but I appreciate the effortGM and Netflix Why Not EVs Two powerhouses joined forces to promote electric cars in this funny spot starring Will Ferrell who was seen driving an EV through several Netflix productions from Bridgerton to Squid GameTubi Taking Control of the Screen Sheer genius This jarring spot demanded attention because at first it didn39t seem to be a commercial at all I thought my cat had stepped on the remote Then I grabbed it and inadvertently clicked away from the Super Bowl for a few seconds Not since the final moments of The Sopranos finale have I been so happily prankedTMobile Bradley Cooper and His Mom The two best technology ads of the night were from TMobile This one played on the relationship between one of our top movie stars and his mother She is a delight As for the other oneTMobile quotNeighborlyquot John Travolta Zach Braff and Donald Faison sing about TMobile39s 5G Home Internet to the tune of quotSummer Nightsquot from Grease I imagine that consumers this week will be asking about this new technology amp8230 not just because the commercial was memorable but because when paired with the right streaming platforms this tech is a smart alternative to cable I know this because they are spreading through my condo complex and the feedback from my neighbors is universally positiveRakuten NotSoClueless It might be a little too generous for me to call this one of the best amp8230 but who among you didn39t smile when you saw Alicia Silverstone recreate her iconic role as Cher Horowitz from the 1995 movie Also unlike most of the ads last night this one put the spotlight on something that was not already well known Will Rakuten stick I don39t have a clue But the spot was funBud Light Easy to Drink Easy to Enjoy Miles Teller and his wife dancing while waiting on one of those endless holds we all suffer through didn39t do much for me as an ad for beer but it was fun to watch And it was a commercial with a dog in it that made me smile see belowAll the Movie Commercials Two words quotI39m BatmanquotThese were among my least favorite adsThe Farmer39s Dog and Amazon Saving Sawyer They were touching spots for dog food and Amazon respectively but there were moments in both when I thought the beloved family pooch in their stories was going to that sunny dog park in the sky I love ads structured around sweet animals as much as anyone amp8230 but reminders however gentle or fleeting that one39s pet will one day be gone is never good for business not for mine anywayHellmann39s Who39s in the Fridge It takes a special skill of some kind to feature Jon Hamm Brie Larson and Pete Davidson in a goofy ad for a food product and have it turn out so unappealingMampampMs amp8230 Now with Clams Talk about losing one39s appetite This was easily the most nauseating commercial of the night maybe of many nights MampampMs chose to colorfully associate their traditionally tasty treats with chewing on clams Yuck Pass the Hershey Kisses pleaseClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Super Bowl LVII Commercials: Dunkin,' T-Mobile and PopCorners Were Tops

Author

Publish date

Channel

Archived in

Ed Martin

Jon Miller | Cofounder Marketo, Engagio | The Gumball Machine is Broken - Rethinking B2B Marketing - By Mike Linton

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Super Bowl LVII Commercials: Dunkin,' T-Mobile and PopCorners Were Tops

Enjoying This Commentary? There's More to Love

Ed Martin

TAGS:

Jon Miller | Cofounder Marketo, Engagio | The Gumball Machine is Broken - Rethinking B2B Marketing - By Mike Linton

The payment was successful

Cookies