With apologies to Justin Bieber, The Weeknd, Adele, Carrie Underwood, Sam Hunt, Little Big Town, Stevie Wonder, Pentatonix, Kendrick Lamar, Lady Gaga, Chris Stapleton, the cast of “Hamilton” and so many others, for me the performance of the night during CBS’ telecast of the 58th annual Grammy Awards was Gwen Stefani’s instantly intoxicating “Make Me Like You,” a song as catchy as any by Taylor Swift. It stood out from the rest of the Grammy music because it powered a live, four-minute video that was a commercial for both Stefani’s upcoming album “This is What the Truth Feels Like” and for Target stores, which will carry a special edition of the album.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.