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Tasty Steps Into UGC with "Today" and Campbell's Soup

Author

B.L. Ochman

Publish date

Channel

BuzzFeed

BuzzFeed's Tasty and NBCUniversal's Todayshow are extending their partnerships with household brand Campbell's Soup. They're cooking up a campaign that will not only deepen already massive engagement, but furthers their goal of driving shoppers into stores by bringing digital, social and broadcast together in a trend-setting first for strategic partnerships.

B.L. Ochman

B.L. Ochman is a uniquely experienced digital pioneer who has been helping blue chip brands incorporate social media into their marketing strategy since 1996. She creates social videos, live-streamed events and ground-breaking digital and social marketing… read more