BuzzFeed's Tasty and NBCUniversal's Todayshow are extending their partnerships with household brand Campbell's Soup. They're cooking up a campaign that will not only deepen already massive engagement, but furthers their goal of driving shoppers into stores by bringing digital, social and broadcast together in a trend-setting first for strategic partnerships.
Tasty Steps Into UGC with "Today" and Campbell's Soup
![Tasty Steps Into UGC with "Today" and Campbell's Soup](/media/articles/BUZZFEED__ART_mobile-phone-while-shopping-in-shopping-store_BeWpIW--6g_graphic_stock.jpg.550x380_q85_box-0%2C0%2C5391%2C3744_crop.jpg.webp)