Beverly Hills, CA -- Revolt TV and Pivot, two new networks that are targeting Millennials as their primary audience, recently hosted presentations at the Summer 2013 Television Critics Association tour during which their top executives explained how they are going to attract a generation of digital and social media obsessives who are widely regarded as having little if any interest in conventional broadcast or cable TV.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.