Pasadena, CA – We are past the halfway point of the 2018 Winter Television Critics Association tour, with all five broadcast networks in the rear-view mirror and most of the cable networks (plus PBS, Hulu, Crackle and tour newcomer Snap) still to come. It’s tempting to say that a TCA tour is not a competition – every person involved from every network here puts a huge amount of time and effort into every presentation for every program – but at this point in the history of video media that might no longer be an appropriate statement, because every aspect of everything every network and streamer does these days is, to put it bluntly, hyper-aggressive. How could this not be true, with an ever-expanding number of outlets and platforms all generating increased amounts of original content for a fixed number of viewers? Granted, that number is in the millions, but not everything is niche, so … game on! Publicity and promotion have never been more important, and where television is concerned the consumer and business press are at the forefront of generating the right kind of awareness. One could argue that social media generates more awareness, but it isn’t always the right or most effective kind.