Some 1600 podcast hosts, marketers, producers, agency executives and tech providers descended on Anaheim, CA, last week to attend the 4th Annual Podcast Movement. With scores of sessions on everything from production and mic use to sales strategy and social media, the conference has steadily grown in participation and panache. About 60 of those attendees eagerly listened at one session designed to answer the question radio broadcasters keep asking: "How do we make money with this thing?" The answers from a panel of monetization experts were couched in some tough love and encouraged broadcasters to embrace podcasting ... properly.
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