In school, what was your passing grade? For many a grade below 65% was failing. In brand equity research conducted by companies like Coca Cola, Nike, Disney and others that connect brand equity to financial value, brand equity scores below 85% are considered a failing grade. Translating that context to the media business, a new study conducted by The Myers Report for MediaVillage fails all 150 media content brands and elevates only 30 above the 65% passing grade (with half of those being granted a passing grade to account for margin of error). The highest scoring media brand is Disney+, with a barely passing brand equity score of 71.5.
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