ANA and Forrester Research have just released a new report, "The Digital Transformation of Video Advertising Arrives," based on research among ANA members. The research indicates that television advertising is at the cusp of significant change as marketers are incorporating the data-driven approaches of addressable and advanced TV into their plans.
Television's Future Is Data Driven
![Television's Future Is Data Driven](/media/articles/markus-spiske-109588-unsplash.jpg.550x380_q85_box-0%2C0%2C640%2C445_crop.jpg.webp)