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Television's Future Is Data Driven

Television's Future Is Data Driven

Author

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Bill Duggan

Publish date

May 24, 2018

Channel

ANA
10 38

ANA and Forrester Research have just released a new report, "The Digital Transformation of Video Advertising Arrives," based on research among ANA members.  The research indicates that television advertising is at the cusp of significant change as marketers are incorporating the data-driven approaches of addressable and advanced TV into their plans.

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Bill Duggan photo

Bill Duggan

Bill Duggan is Group Executive Vice President of the ANA. His responsibilities focus on management of the association's portfolio of marketing and media committees and associated conferences, as well as thought leadership related to committees and... read more

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