The 2024 elections in the U.S. will be brand elections. Up and down the ballot. The two brands are the Republican Party and the Democratic Party. Due to the polarity of the country right now, people will vote for the brand to which they feel an affinity. Who the candidates are is always important, but in 2024 people will vote for the party first, whether there is an R or a D after the name.
The 2024 Election Will Be a "Brand" Election
