It's been about a week since the ANA's report into transparency hit the best seller lists. Lest we forget (and judging from some of the less temperate comments flying around some seem to have forgotten) the report was titled "An Independent Study of Media Transparency in the U.S. Advertising Industry." It was not titled "Why Advertisers Hate the Holding Companies" nor "We Name the Guilty Parties."
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.