Telenovelas Continue to Heat Up Spanish-Language TV

After all the decades U.S. Spanish-language TV networks have existed -- four, beginning with the launch of Univision in 1975, when it was known as Spanish International Network or SIN -- one genre unique to this medium continues to dominate primetime. Year after year, telenovelas running nightly over a four-to-six month span rack up the viewers, the ratings and the advertising revenue.