After all the decades U.S. Spanish-language TV networks have existed -- four, beginning with the launch of Univision in 1975, when it was known as Spanish International Network or SIN -- one genre unique to this medium continues to dominate primetime. Year after year, telenovelas running nightly over a four-to-six month span rack up the viewers, the ratings and the advertising revenue.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.