In addition to overseeing all of The CW’s marketing and promotion efforts, Executive Vice President, Marketing and Digital Programs Rick Haskins is responsible for the development and production of new entertainment content specifically tailored for the network’s digital and emerging platforms. That includes CW Good, the company’s charitable cause-based initiative, and CW Seed, The CW’s digital network, which he helped launch in 2013. Since being planted, Seed has blossomed, with over five million downloads on a variety of digital streaming platforms. Seed’s original content is aimed to pair with the linear broadcast network, and on occasion has provided embers that have sparked full-fledged series’ airing on The CW such as My Last Days, a documentary series produced by Justin Baldoni (Jane the Virgin) which successfully made that transition.
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