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The CW's Sammy Yates on Branded Entertainment, Escapist TV Content and Diversity

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Amanda Alex Keaton

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As the manager of brand entertainment at The CW, Sammy Yates has important responsibilities in the creative development and execution of branded entertainment partnerships.

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Amanda Alex Keaton photo

Amanda Alex Keaton

Amanda, aka Alex, is a college Emmy-nominated filmmaker who is still making her way around New York City. Born and raised in Philly, she grew up especially interested in the ins and outs of the media world, and spent countless afternoons improving her creati… read more

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Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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