The Day After: A Political Opportunity

Tuesday night’s post-election remarks covered a lot of ground. The most common theme however centered on how ineffective the onslaught of negative television ads was in impacting outcomes. More importantly, on-air pundits tended to agree that the sheer volume of those spots cluttered the airwaves and in turn became almost like white noise. Their inability to impact results can only force one to ask: “Was it worth it?”