A long time ago I searched for a holistic psychographic system. My partners and I paid coders to go through the million-plus words in the English language (Oxford Unabridged) and database those words that met the criteria on our instruction sheet -- designed to provide cues leading to the selection of words of psychological import. Finding over 13,000 words meeting those criteria, we collapsed synonyms to get to about 10,000, and then used attitude scaling and factor analysis to discern 1562 clusters each represented by a word.
The Discovery of 86 Need States -- Part 2
