The Emmy Moment That Got Away

Here39s what was far from wonderful about the same event amp8220Orange is the New Blackamp8221 being passed over amp8220Fargoamp8221 and amp8220The Normal Heartamp8221 being denied key acting and creative honors Cicely Tyson losing out for amp8220The Trip to Bountifulamp8221 and Weird Al Yankovic39s interminable song melodyOf all that transpired Monday night the one segment that had people rushing to their Twitter accounts and left yours truly the most mortified was the sight of amp8220Modern Familyamp8221 costar Sofia Vergara pictured above in long white dress centered on a rotating pedestal as Academy of Television Arts ampamp Sciences chairman and CEO Bruce Rosenblum spoke about the need to offer more compelling TV to viewers while trying to keep a straight faceA large chunk of tweets found the bit sexist titillating or a satirical backfire Was it all three YesHowever what got me most upset about that moment coming near the end of Emmy39s three hours on NBC was that an opportunity Rosenblum had in front of millions of people went right into the garbage The opportunity to enlighten that large audience about where the Academy is at and where it wants to take the mediumRosenblum and the Emmy organizers had the chance to document how under their new leader diversity in the medium will increase opening up more opportunities for women and people of color the chance to share how to engage with the next generation of TV creators and technology inventors the chance to showcase efforts to improve media literacy and cast a light on social issues and to trigger more interest in what TV does bestAll that could have been presented and demonstrated in a creative stimulating manner when Rosenblum had center stage and an audience with open eyes and ears Monday night Instead of getting all that across we got an audience riled up about Sofia Vergara39s time on that moving platformFor many that39s what they will remember most about Monday night39s presentation What an opportunity to let slip away What a shameOne more point Washington Post television critic Hank Stuever included a proposal with his Emmy critique Discard the Outstanding ComedyDrama series categories in favor of new categories for Outstanding New Series and Outstanding Continuing Series with up to 10 nominees in each That way more new series in this boomtime of scripted content could be recognized especially series such as amp8220Orange is the New Blackamp8221 that are unclassifiable in classic genre terms Call this seconding Stuever39s motion with one modification Have a pair of these categories for scripted TV another pair for nonfiction TV The Academy should take this under considerationUntil the next time stay well and stay tunedThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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The Emmy Moment That Got Away

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Simon Applebaum

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

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The Emmy Moment That Got Away

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Simon Applebaum

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

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