Like social media itself, the Social Media Week conference has evolved to worldwide adoption; from scores of people gathered in ad hoc New York locations -- conference rooms at Nielsen or the old Razorfish -- to multi-day meetings at the Sheraton in New York, the Broad Stage in Santa Monica and even the Movenpick Hotel in Nairobi. Toby Daniels, the Founder and Executive Director of Social Media Week, has grown as well -- from work in web development to developing this hub of knowledge and connections. For Episode 32 of Insider InSites, I spoke with Daniels on the 10th anniversary of the conference. We started by first looking back at the industry of social media in 2009 ... "when Facebook already had hundreds of millions but not its current billions of users, the energy was optimistic and people were also aiming to use it to create a positive impact on the world." We fast forward to how now, as Daniels describes it, "we're obviously in a really interesting place -- at an inflection point where people's relationship to social media has shifted."