Streaming—while it's undergone a massive evolution in recent years—is now an important piece of the marketing puzzle. It's a bonafide mainstream media viewing platform and OTT's future is bright. With new entrants (both legitimate and otherwise), and viewing and advertising standards continuing in evolution, this next decade is sure to be a fascinating journey for all stakeholders.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.