In 1999, we unwisely predicted that 2005 was going to be the first programmatic Upfront. Here is a reprint of that story.
The First Programmatic Upfront
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Bill Harvey
Bill Harvey, who won an Emmy® Award in 2022 for his invention of set top box data, has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the A… read more