The worlds of creativity and commerce continue to converge this year. CMO leads have echoed the same notion over my last three years: Give consumers what they want, not what you want to sell; show them you care through purpose or empathy, and create unique ideas to connect with consumers through meaningful experiences. More commerce players and offerings are flooding the marketplace than ever before with companies like Roundel, Pinterest, Facebook and Google showcasing more ways for consumers to learn and buy brands within their ecosystems.
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