Amy Lanzi oversees Publicis Media’s Commerce Practice in North America. In this role, she is tasked with product and talent development for the region as well as accelerating and connecting commerce practitioners from across the global Publicis Media network – Starcom, Zenith, Spark Foundry, Digitas, Performics, MRY and Moxie – to align core capabilities and enable true Power of One client-centric solutions. She delivers high-performance Commerce channel strategies for some of the largest clients such as Coty, GSK, Campbell’s, Mattel and many more.
During her time at Publicis Media, Lanzi has trained 200+ employees on Commerce and its importance in driving client business outcomes; identified and crafted commerce-focused partnerships with current Publicis Media partners such as Google, Facebook and Amazon; and secured new relationships with Commerce enablers such as Target Media Network (TMN), and Kroger
Before joining Publicis Media, she spent over 20 years at Omnicom’s retail marketing agency TPN. In this role, Lanzi was Managing Director of the New York office, where she was responsible for driving the agency’s East Coast-based business and leading the expansion of its service offering, developing Commerce thought leadership perspectives and integrating with agency partners across the holding company. As one of TPN’s original employees, she helped grow the company from a team of 30 to 350 and expanded its presence to offices including Chicago. San Francisco, Bentonville and London.
Her broad range of expertise across categories and deep understanding of customer-centric shopper experiences has led to multiple awards for her client work, including a Gold Reggie and Gold ProAward for Johnson’s Baby “So Much More” Global Launch and a Silver ProAward for Comcast.
When Lanzi is not following her relentless curiosity for what makes consumers transact, she can be found hustling in NYC with her family and enjoying compelling content, from “Goodnight Moon” to the latest Ted Talks.