The Future of Podcast PR Media Outreach: A Deep Dive with MillionPodcasts’ Founder

To gain some clarity on how the sector is evolving and implications for the publicity trade I connected with Vineet Agarwal Founder of MillionPodcasts to discuss how their platform is helping PR professionals marketers and business owners cut through the noise why podcast visibility is more valuable than ever and whatamp8217s coming next in the world of audiofirst media outreach Here are highlights from that conversationQ Vineet what inspired the creation of MillionPodcasts Was there a particular gap in the market you were aiming to fillA Absolutely I saw firsthand how inefficient it was to find relevant podcasts for clients Youamp8217d spend hours digging through Spotify or Apple Podcasts trying to figure out who the host was whether they accept guests and how to contact themamp8212usually to hit a dead end We built MillionPodcasts to eliminate that friction Our mission is simple take the guesswork out of podcast outreach so you can focus on the story not the scavenger huntQ What kind of professionals or businesses are using MillionPodcasts the most right nowA We have three primary user groups First PR professionals who use the platform to pitch their clients to podcasts in targeted verticals Second marketers and founders using it to find shows for guest appearances or sponsorships And third podcasters themselves those researching competitors or seeking guests Weamp8217ve also seen a rise in use from authors coaches journalists and influencers who are treating podcasts as a core part of their media mixQ The platform touts over 1 million podcasts with contacts what kind of data can users expect when they run a searchA Users get more than just show titles and categories We provide verified email contacts social media handles producer or booking agent names with emails and show platform links You can filter by niche language audience engagement metrics guestfriendly shows sponsorship presence you name it Itamp8217s about precision and speed Plus the contact database is updated regularly with over 30000 new contacts added in the last three months aloneQ What features do users love most and what are you hearing in terms of time saved or campaign resultsA The number one thing we hear is amp8220This saved us dozens of hoursamp8221 The ability to create targeted lists export contacts and start pitching within minutes is a game changer Users also appreciate that credits roll over month to month and that searches donamp8217t burn through their quotas unless they view contacts making it costefficient Some publicists have even told us theyamp8217ve built 34x more podcast placements since joiningQ From your vantage point how has the role of podcast interviews changed in a brandamp8217s PR strategy over the last few yearsA Podcasts have gone from amp8220nice to haveamp8221 to amp8220musthaveamp8221 They39re intimate longform and often evergreen which makes them incredibly valuable for building thought leadership Unlike traditional media youamp8217re not fighting for 10 seconds of airtime And now with video podcasts risingamp8212especially on YouTubeamp8212the SEO and visibility benefits are doubling For B2B brands niche podcasts are often more valuable than a toptier media hit because the audience is so highly qualifiedQ Many podcast tools focus on discovery but you position MillionPodcasts as a full outreach engine Whatamp8217s the differenceA Discovery is only step one What makes MillionPodcasts different is that itamp8217s built for executionamp8212finding the show and the person behind it and managing everything in organized lists We39re not just surfacing shows we39re helping users move through the full outreach workflow with verified data and access to every podcast on all major platform all in one placeQ Can you share more about the quality control behind the contact databaseA Quality is critical for us Every contact in our system goes through a threestep verification process automated checks manual verification and user feedback loops In the last 90 days alone weamp8217ve updated over 32500 contact records That means our users are reaching active producers not dead inboxes We39re also GDPR and CANSPAMcompliant which matters a lot for professional outreachQ How does MillionPodcasts support campaign strategy beyond just contact discoveryA We help users build segmented lists based on audience region niche or engagement level Marketers and PR pros can also view showlevel analytics like frequency of episodes social presence and sponsorship activity so theyamp8217re not just blasting pitches but making informed highfit choices Itamp8217s about elevating strategy and boosting your pitchtoplacement ratioQ What kinds of shows or industries are best represented in the platformA Our platform is incredibly diverse We support over 11000 unique podcast categories and 180 languages from SaaS and fintech to health entertainment education and even hyperniche verticals like urban homesteading or cryptocurrency law Whether you39re pitching a Founder launching a book or running a product campaign youamp8217ll find relevant audiencesQ Whatamp8217s the typical experience like for a firsttime userA We aim for simplicity Once you sign up you can start searching without any learning curve All plans let you explore freely and only the searches where you view or export contact info count against your quota Plus we have a free trial with no credit card required so people can test the real product before committingQ Youamp8217ve received strong early feedbackamp8212what are users saying about MillionPodcasts so farA The response has been phenomenal Users consistently highlight how intuitive the platform is and how much time it saves One PR consultant told us it cut her podcast prospecting time by 75 Others have said our support team is one of the best parts weamp8217re very handson with feedback and platform improvementsQ What major updates have been rolled out to the MillionPodcasts platform recentlyA One of the biggest upgrades was the addition of over 80000 Appleonly podcasts and 5000 Spotifyexclusive shows to our database That significantly expanded our usersamp8217 ability to reach shows that werenamp8217t previously indexed by legacy platforms Itamp8217s not just about having a big database itamp8217s about having the right data and those additions help close the gap for more niche and platformspecific outreachQ Letamp8217s talk pricing and accessibility can someone with a small team or budget benefit from MillionPodcastsA Definitely We have flexible plans that scale from solo PR freelancers to enterpriselevel teams We even offer a 7day free trial no credit card required so users can get a feel for the platform Our goal is to democratize access to podcast media not gate it behind big budgetsQ What innovations or updates are on the roadmap for MillionPodcasts in the coming yearA Weamp8217ve got a few important updates planned for the coming year Weamp8217ll be adding CRM integration directly into the app so youamp8217ll be able to sync podcast contacts and track outreach without switching tools Weamp8217ll also roll out support for multiple users under a single account making it easier for teams to collaborate and share saved searches exports and contact notes These are key steps weamp8217ll be focusing on nextQ Youamp8217ve mentioned new features in the pipeline can you tell us what users should be excited about nextA Weamp8217re very excited about the upcoming launch of integrated podcast charts Users will soon be able to browse Apple Spotify and YouTube podcast rankings by country and category then add topperforming shows directly to their outreach lists without ever leaving the platform Weamp8217re also rolling out smarter location filtering so you can target by metro areas or world regions for more localized campaignsQ How do you see the podcasting landscape evolving and how is MillionPodcasts preparing for that futureA Podcasting is becoming more visual more global and more searchable Weamp8217re already preparing for deeper integrations with platforms like YouTube and more precise audience intelligence Our job is to make sure our users stay ahead of the media curveamp8212because podcasts arenamp8217t just a trend theyamp8217re a core part of the modern content stackQ Finally what advice do you have for brands or publicists just getting started with podcast outreachA Start small but be consistent Find 1020 shows that truly align with your audience and message Personalize every pitch hosts can smell generic outreach a mile away And track your results so you can double down on what works Podcasts are all about relationships and relevance With the right tools and strategy it can become one of your most powerful channelsAs audio storytelling continues to dominate digital media tools like MillionPodcasts are redefining how brands publicists and entrepreneurs connect with audiences With unmatched access to verified podcast contacts intuitive search capabilities and a commitment to keeping data fresh and useful MillionPodcasts is well positioned to be the backbone of any modern podcast outreach strategy Whether youamp8217re promoting a new product building thought leadership or just expanding your brandamp8217s voice platforms like this are making it easier and faster than ever beforeSome or all of the accommodationss experiences items andor services detailed above may have been provided or arranged at no cost to accommodate if this is review editorial but all opinions expressed are entirely those of Merilee Kern and have not been influenced in any wayPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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The Future of Podcast PR Media Outreach: A Deep Dive with MillionPodcasts’ Founder

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