The Gracenote Census of World Video Content Fuels AI

In my September 10 post, I reported using Nielsen data that “Looking at Magna numbers for 2025, total U.S. ad spend in 2025 on all video combined will be $111.1 billion out of a total of $397.7 billion, making video only about 27.9% of total ad spend. This seems somewhat absurd when compared with the data above, which shows that video captures 57.7% of time spent with electronic media.”