ISBA (the U.K. advertisers' trade organization) is on the hunt for a CEO for Origin, the third in the project's comparatively short history. I am a fan of Origin, or rather what Origin could become -- unlike some in the audience measurement community. Here's why.
The Grand Potential of Origin
![The Grand Potential of Origin](/media/articles/iStock-1135482189.jpg.550x380_q85_box-0%2C19%2C640%2C463_crop.jpg.webp)