Video: The Great American Crisis

On the surface Americans are doing well but there39s an angst that pervades consumers39 outlook amp16067 of consumers say quotI39m very happy with my life as isquot but 59 believe that this is the lowest point in our nation39s history that they can rememberMillennials are half as likely as Baby Boomers to say that the US best represents who they are and younger generations turn to their online communities for comradery amp160But those communities may not help either amp160In our research more than twothirds of people responded that social media makes them envious of others amp160So the four hours a day that the average American spends on their phone is making people feel worsePeople tend to gravitate toward groups with common values and motivations which makes it easier to suppress dissenting perspectives amp160As the values of the country shift we anticipate more people forming stronger allegiances to those with similar sets of attitudes and beliefs which will lead to some interesting culture changesThis means that brands will be judged by consumers more than ever before amp160For marketers the challenge will be to stick to your overall branding approach amp160If getting involved with a cause test involvement against current and potential customers as they will lean towards brands whose values align with their ownFor more information on the latest in Adaptive Marketing please visit MindshareInTheLoopcomClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Video: The Great American Crisis

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Video: The Great American Crisis

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