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Turner's Great Big Story of the NewFronts

Turner's Great Big Story of the NewFronts

Author

Charlene Weisler photo

Charlene Weisler

Publish date

May 10, 2016

Channel

Media Insights

Archived in

Upfronts/NewFronts
10 8

Somewhere in the dark cavernous hall of Houston Hall in New York City there lies the Great Big Story of the NewFronts.  Last week, Turner invited advertisers to explore their newest initiative: A digital nonfiction-based programming network geared towards a young, socially engaged digital audience.  "Great Big Story is a content initiative that is underwritten by CNN but serves as a standalone company," stated Michael Strober, Executive Vice President Client Strategy and Ad Innovation Turner Ad Sales. "It is a distinct brand to provide another way to connect to audiences," he added.

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Charlene Weisler photo

Charlene Weisler

Charlene Weisler is a media research executive with experience that spans broadcast, cable, off-platform, non-linear and broadband. Her expertise is in set top box data, SEO, metrics creation and behavioral psychography. In addition, she writes about the m... read more

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