The Growing eSports Marketplace for Brands

The eSports marketplace has grown to over $140 million in North America. These live events, where professional gamers compete on stage in digital multi-player games like League of Legends, sell out stadiums and draw millions of online views.&#160;Twitch, a live streaming video platform owned by Amazon.com, has become the leading online gaming network, where over 45 million monthly visitors watch others game live or broadcast their own games. And now YouTube is entering this highly engaged space with their YouTube Gaming service, debuting yesterday.There is tremendous opportunity for brands to get involved. It follows a Communi-Seeking trend Mindshare identified where people are seeking out new ways to connect to others. For brands, this is about connecting with highly engaged and elusive young male consumers.The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillage/MyersBizNet management or associated bloggers.

The Growing eSports Marketplace for Brands

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