The HD Radio Answer -- Walter Sabo

We asked Mr Sarbu what he was going to do with his many HD signals amp8220Put a studio in every high schoolamp8221 he replied amp8220Let the kids make radio and the parents will buy HD Radiosamp8221Tweens have always driven sales of new tech Male teens bought FM radios to hear subversive progressive rock If every high school had an HD radio station HD radios would be hotThat lead me to think about tweenbased programming Two years ago I developed an idea called NICK TUNES Nickelodeon tween shows have great singers and music groups but few hits Disney amp8216tween shows have ok singers and many hits Whatamp8217s the difference Radio Disney The concept was that NICK TUNES would feature Nick amp8216tween stars as hosts playing songs by Nick amp8216tween stars and other artists enjoyed by their target audienceThe company I tried to sell Nick Tunes to passed Congratulations to John Sykes John Hogan and Bob Pittman CEO of CCE for independently making a deal with Nickelodeon and giving a driving reason to tune to his HD frequenciesTween programming will begin to make HD radio attractive to listeners With 25 million installs CONGRATS Bob Struble it is time for HD radio to be an active part of the media ecosystemItamp8217s just the beginning HD Radio works Itamp8217s been dramatically perfected since it was launched almost 20 years ago Every time you pass an HD2 or HD3 blank signal consider the possibilities Itamp8217s time for each group to put a person in charge and accountable for the success of the HD frequencies They would test make mistakes recruit new talent explore new formats and occasionally refer to the model of the most successful consumer electronics launch in history FM RadioThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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The HD Radio Answer -- Walter Sabo

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