The Kinder Eggs Shocker! Six Critical Facts About Online Video – Walter Sabo

Please take a moment to look at this video for Kinder Eggs You only need to watch for a moment There are other Kinder Egg videos in the que with similar view counts of over 1000000001 Platform engines also push videos that share similar title spellings If a user types in amp8220airplaneamp8221 many videos featuring airplanes pop up Type amp8220Airplaneamp8221 and amp8220Airplaneamp8221 videos come up first then amp8220Air Showamp8221 amp8220Air balloonamp8221 lots of amp8220Airamp8221 Most marketers ignore the opportunities presented by the shared title spelling previews For example2 Kittens laid Kinder Eggs The most watched videos on the Internet are Kitten videos After a visitor types in amp8220Kittenquot and watches Kittens the preview screens will start to show other amp8220Kiamp8221 prefixed words such as Kinder Eggs Kinder Eggs are appealing because the preview boxes show intense colors in familiar egg shapes Kids primary Kitten fans love bold colors and simple shapes Children watch the Kinder Eggs videos for hours but the youngsters were brought to the Kinder Eggs by Kittens3 The predictive indicators for online video success are completely different than the predictors for all other media Since 2007 Sabo Media through our HITVIEWS subsidiary has led online video marketing initiatives for brands like Mountain Dew Timberland Readeramp8217s Digest TiVo MTV CBS Television Network Fox Television and many others The significant finding from seven years of online video experience is that the predictive indicators for online video success are completely different than the predictors for all other media4 Most CEOs are creative and pragmatic They get it They want to move cases off the shelf cars off the lot eyeballs to their shows CEO leadership is essential to guiding agencies and marketing departments to embracing online video for what it is all new New creative New messaging New distribution amp8220Click in five seconds to end commercialamp8221 is brand hostile and wasteful Smart brands know that putting their messages inside an online video is the way to go Top CEOs do not tolerate a repurposed TV spot as viable Internet creative5 Each medium creates its own stars Grumpy Cat for example is a worldwide phenomenon Jenna Marbles has more fans than any TV network celebrity The tests have shown that no movie or TV star produces an online hit more than once The Internet has birthed its own stars integrating a product within their videos is the most elegant method for delivering a brand message online6 Tags must be tested Test test test the tags Never be allergic to KittensWalter Sabo is the Chairman of Sabo Media a company that offers executiveondemand services He has worked onsite to build out new digital content platforms such as SiriusXM His team was the first to discover the marketing clout of web stars Internet organic video producers They founded OMMA award winning HITVIEWS The company placed brands such as CBS TiVo and Mountain Dew inside UGC In FM broadcasting he is a leader in the profitable sector of FM Talk and held executive positions at NBC and ABC Radio He can be reached at waltersabomediacomRead all Walter39s MediaBizBloggers commentaries at Sabo StrategiesCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates at MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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The Kinder Eggs Shocker! Six Critical Facts About Online Video – Walter Sabo

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Walter Sabo

"About That with Carl Mayer:" Alaina Donnellon (Episode 10: Political Spending) - By Carl Mayer

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The Kinder Eggs Shocker! Six Critical Facts About Online Video – Walter Sabo

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