Local markets are full of stories. They reveal the interdependence of people and events that shape the foundation of the citizens who reside in them and create the business, social and cultural nodes that make each place unique. For the marketing and advertising industry, it is time to reconsider the value of these rich experiences and their influence on both commerce and consumer sentiment. Digitization is finally offering an opportunity to collect and utilize this information through data but it will require collaboration across a broad mix of partners to drive the initiative to a successful outcome.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.