A 25 year media, marketing and advertising veteran, Maribeth is a media consultant and serves as Executive-in-Residence to BIA/Kelsey. She advises the company and participates in its practice areas including industry coverage, research, consulting and forecasting projects related to local media strategy and investment. Papuga has specialized in local market advertising throughout her career. As the former EVP, Local Investment and Activation at MediaVest, she managed a diverse list of clients and actively supported industry initiatives that elevated important focus on improving local media measurement.
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