If you think that the television space has undergone change in the past few years, you haven't seen anything yet. In the world of out-of-home (OOH) digital placed based media, the impact of digital technology arguably surpasses all other types of advertising media. Which is why attending the annual DPAA conference in New York City is so important to understand the pervasiveness and effectiveness of digital messaging on consumer behavior. "It is a great time for video," exclaimed DPAA president Barry Frey yesterday at the conference. "The world is changing, disrupting, fragmenting and shifting like tectonic plates. Technology is forcing change upon consumer habits which is foisting change on media habits. It is a Mediapalooza!"
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