In our last post, we discussed what makes Reach Velocity important: It is the best media metric to use in order to maximize the double-tap effect. The faster reach grows, the higher reach will be in any two-day period under the reach curve. And the higher the reach in a two-day period, the higher the reach-at-2-frequency will be in a two-day period.
The Missing Media Metric: Reach Velocity — Part 2
