The New Normal for Online Shopping

This week our digital retail unit released new research on the different tactics people use to get discounts through ecommerceUsing The Pool a proprietary Mindshare research tool we surveyed over 1000 people ages 18 and up nationwide In the video and below are some of the stats that stood out to us the mostamp160 26 of Millennials have faked their birthday when signing up for newsletters in hopes of getting a discount on their purchase For the total adult population surveyed that number drops to 17 When shopping online 47 of Millennials will intentionally leave items in a quotshopping basketquot in hopes of receiving a discount from the store versus 37 of the total adults 39 of Millennials will clear their Google search history to get the best price for something theyamp8217re buying online versus 31 of the total adults 22 of Millennials have consultants to manage their frequent flyer numbersmiles for them versus 15 of the total adultsItamp8217s important for brands and retailers to stayuptodate on these new trends and habits so that they can adapt their marketing plans accordingly Check out the rest of what we found on MindshareInTheLoopcomThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillage management or associated bloggers

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The New Normal for Online Shopping

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The New Normal for Online Shopping

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