An 80-year-old poster, a one-liner from the 1950s, a classic 1987 television spot. Rosie the Riveter, her bicep flexed; Smokie the Bear, paw pointed admonishingly; the TV audio conjuring a coked-up brain while on screen a frying pan sizzles an egg. Whether boosting morale on the home front in World War II, warning about forest fires, or waging a war on drugs, public service announcements have delivered messages that often stick well after their causes are gone.
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