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In the National Interest logo

What's Your Corporate Purpose When COVID-19 is Behind Us?

What's Your Corporate Purpose When COVID-19 is Behind Us?

Author

Kent M. Harrington photo

Kent M. Harrington

Publish date

May 13, 2020

Channel

In the National Interest
24

Just like the two-by-four the old farmer kept handy to get his stubborn mule's attention the coronavirus pandemic has hit the advertising business right between the eyes. From gutted corporate ad budgets to cancelled massive media buys, the revenue streams that once flowed to the bottom lines of major networks, the ad agencies, and the digital giants have shrunk dramatically. As for future spending, the prospect of a slow economic recovery points to a financial tap that's unlikely to be loosened anytime soon.

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Publish date: 03/25/2020
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ADVERTISING AND MEDIA COMMUNITY COVID-19 RENEWAL FUND

CONTRIBUTE NOW TO SUPPORT OUR INDUSTRY’S NON-PROFIT SECTOR. Most of us are being economically impacted by COVID-19. Many of our community’s non-profit organizations and initiatives are struggling to maintain basic services as corporate contributions dry-up. More than ever, your support – even a few dollars – is needed. Your contributions support 30 non-profit organizations and initiatives -- first responders, health care providers and those in need during COVID-19 crisis and beyond. Visit www.MediaVillage.com for details and for a list of organizations supported by your contribution. Please support the Advertising and Media Community COVID-19 Renewal Fund to assure that the organizations we depend can continue to serve our industry, our friends, our colleagues.

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Kent M. Harrington photo

Kent M. Harrington

Kent Harrington is president of Harrington Group, a consulting partnership that provides political-economic analysis and forecasting on markets abroad, and is the "In the National Interest" columnist for MediaVillage. He is a former senior CIA anal… read more

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    Home Knowledge Exchange
    Knowledge Exchange

    A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

    Read member content
    #

    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

    Go to page
    #

    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

    Go to page
    #

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    Go to page
    #

    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

    Go to page
    TV / Video Download
    TV / Video Download

    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

    See All Channels
    Behind the Scenes in Hollywood
    Go to page
    Ed Martin Report
    Go to page
    TV / Video Download
    Go to page
    #AndradeSays
    Go to page
    Shattering the Glass Ceiling
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    In the Loop
    Go to page
    The Update
    Go to page
    Tomorrow Will Be Televised
    Go to page
    Lunch at Michael's
    Go to page
    The Myers Report
    The Myers Report

    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

    See All Channels
    The Myers Report
    Go to page
    Watch, Listen & learn
    Watch, Listen & learn

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    See All Channels
    Jack Myers Leadership Conversations
    Go to page
    Jack Myers ThinkTank
    Go to page
    Advancing Diversity Podcast
    Go to page
    The Pool
    Go to page
    The Storytelling Revolution
    Go to page
    Insider InSites Podcasts
    Go to page
    #AskGenZ
    Go to page
    Legends & Leaders
    Go to page
    Advancing Diversity
    Advancing Diversity Villages

    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

    See All Channels
    From Advocacy to Activism
    Go to page
    WomenAdvancing
    Go to page
    The Age of Aging
    Go to page
    LGBT+ Advancing
    Go to page
    1stFive
    Go to page
    Advancing Diversity Hall of Honors
    Go to page
    Future of Men
    Go to page
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