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In the National Interest logo
In the National Interest logo

What's Your Corporate Purpose When COVID-19 is Behind Us?

What's Your Corporate Purpose When COVID-19 is Behind Us?

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Kent M. Harrington

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In the National Interest
24

Just like the two-by-four the old farmer kept handy to get his stubborn mule's attention the coronavirus pandemic has hit the advertising business right between the eyes. From gutted corporate ad budgets to cancelled massive media buys, the revenue streams that once flowed to the bottom lines of major networks, the ad agencies, and the digital giants have shrunk dramatically. As for future spending, the prospect of a slow economic recovery points to a financial tap that's unlikely to be loosened anytime soon.

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Jack Myers Leadership Conversations and Industry Renewal Fund

To meet our community’s human and business needs in response to the COVID-19 crisis we’re hosting Virtual Upfront and Relief April 20 to July 17 with revenues distributed to individuals and non-profit organizations in need, administered by Advancing Diversity.org
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ADVERTISING AND MEDIA COMMUNITY COVID-19 RENEWAL FUND

CONTRIBUTE NOW TO SUPPORT OUR INDUSTRY’S NON-PROFIT SECTOR. Most of us are being economically impacted by COVID-19. Many of our community’s non-profit organizations and initiatives are struggling to maintain basic services as corporate contributions dry-up. More than ever, your support – even a few dollars – is needed. Your contributions support 30 non-profit organizations and initiatives -- first responders, health care providers and those in need during COVID-19 crisis and beyond. Visit www.MediaVillage.com for details and for a list of organizations supported by your contribution. Please support the Advertising and Media Community COVID-19 Renewal Fund to assure that the organizations we depend can continue to serve our industry, our friends, our colleagues.

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Kent M. Harrington photo

Kent M. Harrington

Kent Harrington is the writer of the In the National Interest column at MediaVillage.com. In the National Interest takes a critical look into the world of media, politics, and journalism. This column combines expert commentary on today’s political land… read more

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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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