Just like the two-by-four the old farmer kept handy to get his stubborn mule's attention the coronavirus pandemic has hit the advertising business right between the eyes. From gutted corporate ad budgets to cancelled massive media buys, the revenue streams that once flowed to the bottom lines of major networks, the ad agencies, and the digital giants have shrunk dramatically. As for future spending, the prospect of a slow economic recovery points to a financial tap that's unlikely to be loosened anytime soon.
What's Your Corporate Purpose When COVID-19 is Behind Us?
Publish date
May 13, 2020Channel
In the National InterestRead our important report
Jack Myers Leadership Conversations and Industry Renewal Fund
To meet our community’s human and business needs in response to the COVID-19 crisis we’re hosting Virtual Upfront and Relief April 20 to July 17 with revenues distributed to individuals and non-profit organizations in need, administered by Advancing Diversity.org
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Publish date: 03/25/2020
