I admit I'm struggling to incorporate Snapchat into my personal social media ecosystem, and our team at MediaVillage.com has yet to incorporate Snapchat as a marketing tactic. Yet, I've identified it as my #1 priority for our next stage of promotion for reaching the audience for The Future of Men: Masculinity in the Twenty-First Century, which is focused on younger Millennials and the emerging Gen-Z population that has made Snapchat their leading social engagement resource. In just a few short years, Snapchat has proven itself to be more than just yet another in a long line of "latest and greatest" social networks. Even though it's one of the younger social networking sites, it's already one of the most popular - it has more users than competitors like Twitter, Pinterest and LinkedIn. According to a study conducted by Infinite Dial, Snapchat's user base actually grew in a single year as much as Twitter did over the previous four years combined.
The Power of Snapchat: How Marketers Are Achieving Success